What Asset is Used to Build a Remarketing List? Dopinger Blog from www.dopinger.com
Introduction
If you're using digital marketing to promote your business, then you must have heard about remarketing. It is a popular marketing technique that targets people who have already visited your website or have interacted with your brand. Remarketing is an effective way to increase conversions and sales. But, how do you build a remarketing list? In this article, we will discuss the asset used to build a remarketing list.
What is a Remarketing List?
Before we dive into what asset is used to build a remarketing list, let's first understand what a remarketing list is. A remarketing list is a collection of individuals or customers who have interacted with your website or brand in some way. These individuals are more likely to convert because they have already shown interest in your product or service.
What Asset is Used to Build a Remarketing List?
The asset used to build a remarketing list is a tracking code or pixel. This code is placed on your website and tracks the behavior of your website visitors. It collects data such as the pages they visited, how long they stayed on the website, and what actions they took. This data is used to create a remarketing list.
How Does the Tracking Code Work?
The tracking code, also known as a pixel, is placed on every page of your website. When a user visits your website, the code drops a cookie on their browser. This cookie tracks the user's behavior on your website. When the user leaves your website, the cookie stays on their browser. This cookie is then used to build a remarketing list.
Why is a Remarketing List Important?
A remarketing list is important because it targets individuals who have already shown interest in your product or service. These individuals are more likely to convert compared to those who have never interacted with your brand. Remarketing also increases brand awareness and helps you stay in front of your target audience.
How to Use a Remarketing List?
Once you have built a remarketing list, you can use it to create targeted ads. For example, if someone visited a specific product page on your website, you can show them an ad for that product. You can also use the remarketing list to exclude individuals who have already converted.
How to Build a Remarketing List?
To build a remarketing list, you need to have a tracking code or pixel on your website. You can create a tracking code using Google Ads, Facebook Ads, or any other advertising platform. Once you have created the tracking code, you need to place it on every page of your website.
Conclusion
Remarketing is an effective marketing technique that can help you increase conversions and sales. The asset used to build a remarketing list is a tracking code or pixel. This code is placed on your website and tracks the behavior of your website visitors. Once you have built a remarketing list, you can use it to create targeted ads and increase brand awareness.
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