Lexus takes aim at the fleet market, and it’s good news for company car from www.parkers.co.uk
Introduction
Lexus is a luxury car brand that has become popular all over the world for its high-quality vehicles. However, not many people know which company is responsible for creating this brand. In this article, we will take a closer look at the history of Lexus and the company behind it.
The Birth of Lexus
Lexus was first introduced in 1989 as a luxury brand of Toyota Motor Corporation. The idea behind creating a separate brand was to produce high-end vehicles that could compete with other luxury brands like Mercedes-Benz, BMW, and Audi. The first Lexus models were the LS 400 and the ES 250, which were well received by the public.
The Company behind Lexus
As mentioned earlier, Lexus is a brand created by Toyota Motor Corporation, which is a Japanese multinational automotive manufacturer. Toyota is one of the largest car companies in the world and has a reputation for producing reliable and high-quality vehicles. The creation of Lexus was a strategic move by Toyota to expand its reach in the luxury car market.
The Success of Lexus
Since its inception, Lexus has become a highly successful brand in the luxury car market. Its vehicles are known for their superior quality, reliability, and performance. Lexus has won numerous awards for its cars, including the JD Power Initial Quality Study award for the past several years.
The Lexus Lineup
Lexus offers a wide range of vehicles, from sedans to SUVs to hybrids. Some of its most popular models include the Lexus LS, ES, RX, NX, and GX. All Lexus vehicles come with a range of advanced features, such as a premium sound system, advanced safety features, and a high-tech infotainment system.
The Future of Lexus
Looking ahead, Lexus has big plans for the future. The company is committed to developing new technologies and creating even more luxurious and innovative vehicles. Lexus has already introduced its first all-electric vehicle, the UX 300e, and is expected to release more electric and hybrid models in the coming years.
Conclusion
In conclusion, Lexus is a luxury car brand created by Toyota Motor Corporation, a Japanese multinational automotive manufacturer. Since its inception, Lexus has become a highly successful and popular brand in the luxury car market. With its commitment to innovation and new technologies, Lexus is sure to continue to be a leader in the industry for years to come.
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